"The next level of cute."
(art director, motion graphics designer)
The adorable animals are a series of plush toys, marketed each year by Carrefour.
This particular campaign was inspired by kawaii and by combining 70's style elements with 2D cut-out animation, we brought the cuteness to life.
Each toy received not only a new set of animated eyes but also a name and backstory to create a fully functioning character.
The girls from dumedemestecat.ro named and personalised each character and introduced a series of children's rhymes that described each, from the faithful football playing dog to the inquiring monkey.